MARKETING

 

Strategic Planning

DALTONSPIRE has all the experience neaeded to plan and manage a campaign which is fully integrated across different media.

We ensure that your marketing strategy flows from your corporate goals and has SMART (specific, measurable, achievable,

realistic, targeted) objectives to help demonstrate the return on investment.

Whether we are planning a one-off new product launch, or ongoing marketing and PR activity to increase the profile of your company,

our account team use a media-neutral strategy so that your budget delivers maximum value and tangible results.

Copywriting

Specialist copywriting and editing services from DALTONSPIRE support the complete range of marketing tools.

We can write your eshots, web pages, press releases, direct mail, advertising and brochures,

as well as company collateral for events and exhibitions.

All our account teams include at least one writer, so you can be confident that your copy is produced by someone

with knowledge of your company and an overview of your marketing activities.

We aim to help you present a message which is clear, consistent and credible, matching your company style

and the level of formality and technical content appropriate for your audience.

Direct Marketing

Successful direct marketing cuts through the clutter and grabs the attention.

Whether you need an informative eshot or an elaborately designed postal piece,

DALTONSPIRE can help you reach your audience.

We offer planned strategies or just advice on implementation - from writing simple letters to

producing creative multi-stage campaigns. Whatever your message, we'll help refine it,

design it and get it noticed by the right people

Market Research

What is the best way to launch your new product?

How should you position it?

Does your messaging communicate in the right way?

Before you invest large sums in a campaign you need to be sure that it will work.

DALTONSPIRE can plan and undertake essential research for you,

reporting back with results in a user-friendly format.

We use a range of techniques, including qualitative focus groups,

quantitative questionnaires and even specialised blind tasting for the food and drinks industry.

A deep understanding of your markets, your brands and your customers is the key to business success.

Contact DALTONSPIRE to discuss how our market research expertise

could help inform your corporate decisions and grow your business.