Why Employ a Graphic Designer?

To stand apart in your market you will need to clearly communicate a message
that projects a strong identity of your company and truly represents (at a glance)
who you are and what you do.

To achieve this, it is a good idea to employ a skilled graphic designer to implement,
conceptualise and take care of the technical side of the artwork and visual identity.

Then, you and your designer will be able to combine your knowledge of the business,
it's direction and target market with an appropriate and compelling visual identity that
will move your company to new levels of publicity

Be Prepared for Success:

Before you meet with your prospective designer it is wise to be as prepared as possible
so as to ensure the flow and direction of the design objective and to achieve the highest
possible outcome for all concerned. Not to mention it can save you alot of time & money!
here is a checklist to prepare before a design briefing......

Design Brief Checklist:

Business Information

1. Write down your business purpose and direction
2. Write down your history, present status and future objectives
3. Present information on competitors ie: web address of someone you think is in your market
with a similar product or service.
4. Brainstorm words that describe your business ie: spiritual, compassion, open and honest or
contemporary, minimal, innovative etc.
5. Who you feel your target audience is ie: demographic (age, gender, location etc)
purchase motivations(needs, wants)
6. Any past publicity you may have done ie: Posters, Flyers, Adverts etc

Images, Messages and Layouts

1. Any past log's, images you have used or collected that represent the feel you desire
2. Competitors - any visual communication that you have seen that you feel are similar
to desired look or market.
3. Brief summary to the desired response to your images.
4. Format's you have any of your images, documents stored in ie: jpg, tiff, doc, scanned image etc
5. Layout - measurements of desired layouts if known ie: A3 poster or 12 page catalogue etc
6. MOST IMPORTANT- the images, text message or any other information you have that you
would like on the final artwork, clearly and thoroughly marked.
7. Sketches of any ideas you may have ie: colour schemes, layout etc

Budget

1. Available budget or estimate ( It's best to have a rough idea to be discussed on your first meeting).

Schedule:

1. Desired timeline for the entire project from concept to finished artwork, to be discussed with
your designer.